Behind the scenes: designing a new logo

Casting my mind back around 6-9 months ago, a new label was born = ecoBumba, and I needed a logo to go with it. So I sought out a long-time internet buddy, Liyin Yeo (find her on Flickr as liyin or DIP: designer in Pyjamas) who is a very talented illustrator and photographer to work on ecoBumba.
As with most internet buddies, I have never ever met her in real life though I’ve known her since 2004-2005 (in fact the first time we ‘met’ each other was through Skype video chat in January!)

This is the final logo as most of you have seen it:

ecobumba logo

The resultant logo is now used as woven labels on nappy shells and inserts

red zoo ecobumba nappy close up photo showing logo

ecobumba leaf logo on an insert

 You can read more of the design process on Liyin’s blog post on ecoBumba logo design process, very fascinating  insight into the design world for a non-graphic artist like me.

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